4 Ways Renting Toys Fosters a Greener Planet

Renting Toys: A Path to a Greener Planet

The landscape of parenting is ever-evolving, and today's parents are increasingly looking for sustainable, practical, and educational solutions to raise their children. This is particularly true when it comes to toys, which can quickly accumulate at home, leading to clutter and wastage. In Canada, over 1.4 million tonnes of plastic waste are generated annually, a significant portion of which includes children’s toys—items that are often quickly outgrown or discarded (1) .


The Environmental Cost of Toy Consumption

Toys, especially plastic ones, have a hefty environmental footprint. From production and packaging to the end of their life cycle, these toys contribute to environmental degradation. The production process alone for plastic toys is resource-intensive, relying heavily on fossil fuels. According to the Environmental Protection Agency (EPA), the manufacturing of plastic materials consumes about 6% of global oil production annually (2).

Once these toys are no longer needed, they often end up in landfills where they can take hundreds of years to decompose. This not only poses a threat to wildlife but also contributes to the growing problem of plastic pollution affecting our oceans and ecosystems.

A Sustainable Alternative: Toy Rental

At Relove Toys, a Canadian subscription service, we offer a promising solution—rental Play Kits. This service allows parents to rent toys for their children, tailored to their developmental stages, from ages 0-5. This model has multiple benefits:

  1. Reduction in Plastic Waste: By renting toys instead of buying new ones, parents significantly reduce the demand for new plastic products. This in turn lessens the volume of toys that end up in landfills.
  2. Educational Opportunities: Renting toys can teach children about stewardship and sustainability. It introduces them to concepts like sharing and recycling, fostering a sense of responsibility towards their environment.
  3. Decluttering Homes: This service helps keep only age-appropriate and developmentally beneficial toys in circulation around the home. It prevents the accumulation of unused toys, thus aiding in maintaining a cleaner and more organized living space.
  4. Economic Benefits: Parents save money by not purchasing new toys at every developmental stage. The cost of renting a toy kit ranges from $49 to $89 per month, which is often less than buying multiple high-quality toys outright.

Practical Examples for Parents

To illustrate, consider a typical scenario in a Canadian household: A parent buys a set of building blocks, a musical instrument, and a puzzle game for their toddler. Within a few months, the child outgrows the puzzle game, loses interest in the musical instrument, and needs more advanced blocks. With Relove Toys’ rental subscription, the parent could have chosen a Play Kit that matched their toddler's developmental stage and swapped it for a more suitable one as the child's needs evolved.

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The Process Simplified

Here’s how it works:

  • Choose a Subscription Plan: Relove Toys offers customizable plans ranging from $49 to $89 per month, with options of 5, 8, or 10 toys per Play Kit.
  • Receive and Play: The chosen toys are delivered to your doorstep. These are high-quality, sanitized, and ready to play.
  • Return and Rotate: 2 months later, return the Play Kit using the free return label provided, and a new Play Kit is delivered to your door.


Learn more about How Relove Toys works here

Environmental Impact

Opting for a toy rental subscription has a profound environmental impact. A study by the Ellen MacArthur Foundation found that shifting to a circular economy could reduce the annual emissions of greenhouse gases by 45%  (3). The practice of toy renting embodies the principles of a circular economy by promoting reuse and maximizing the lifecycle of products.

As more parents become aware of the environmental impacts associated with the traditional toy consumption model, services like Relove Toys offer a viable alternative that benefits both the planet and the family. It is a powerful way for parents to instill early environmental values in their children, ensuring a cleaner and greener future.


In conclusion, toy rental services not only provide practical, economic, and educational benefits but also help in the movement towards a more sustainable world. For Canadian parents looking to simplify their lives, declutter their homes, and make a positive environmental impact, considering a subscription to Relove Toys could be a step in the right direction towards a greener planet.

Start customizing your Premium Play Kit rental today!


(1) Statistics Canada, "Annual Plastic Waste in Canada."
(2) Environmental Protection Agency (EPA), "Plastic Material and Resin Manufacturing."
(3) Ellen MacArthur Foundation, "Completing the Picture: How the Circular Economy Tackles Climate Change."

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